Excellence Through Competition

The NBALAB is a disruptive research and development incubator, under license from the NBA, focused on innovative design, imaginative concepts and strategic partnerships. Founded in 2015 to facilitate product expansion for the  NBA’s Global Licensing Group, the NBALAB experiments with a variety of consumer goods as well as new product categories that evolve in collaboration with hand-picked companies and individuals who are making noise in their respective fields. Successful NBALAB partners are awarded further product development and potential long-term licensing opportunities within the league. The NBALAB also envisions cultural and charitable events and pop-up retail opportunities as vehicles that will introduce consumers to our licensed, one-of-a kind or limited edition creations.

To see more innovation, please visit our other properties: ART OF BASKETBALL and IN THE PAINT.